大都市鲜活农产品电子商务体系构建研究

Study on the e-commerce system for fresh agricultural products in metropolis

针对大都市的消费特点,分析了在大都市实施鲜活农产品电子商务的可行性,设计了包括电子商务平台、物流中心、鲜活农产品供应基地、客户为一体的大都市鲜活农产品电子商务体系。该体系能有效减少鲜活农产品的流通环节,提高流通效率;能较好适应消费者对农产品多样化的需求;能形成较稳定的鲜活农产品产销关系。

According to the characteristics of metropolitan consumption,we analyzed the implementation feasibility of e-commerce of fresh agricultural products in metropolis,and designed an e-commerce system for metropolitan fresh agricultural products which included e-commerce platform,logistics center,fresh agricultural products supply base and customers.The system could reduce the circulation links of fresh agricultural products effectively,improve the circulation efficiency,better adapt to customer＇s various demands of fresh agricultural products,and form a more stable relationship between production and marketing of fresh agricultural products.