对互联网条件下流言传播动力机制的实证研究

An Empirical Study on the Group Dynamics of Internet Rumors

运用控制实验和观察的实证方法检验网络条件下流言传播的群体动力效应,表明网络流言传播在一定的群体压力的作用下,会出现明显的群体极化和"沉默的螺旋"效应,这不仅会使流言在强度和广度上扩大,而且证实了网络流言与人际传播一样,其传播也受到群体效应的影响。在对实验和观察结果的总结和分析基础上,提出了网络流言传播的群体动力模式。

The experimental and observational research on group dynamics of Internet rumors shows that on the group press, the communication of Internet rumors will appear the Group Polarization and The Spiral of Silence effects, which confirms that just like between persons, on internet the group effect acts a role in rumors＇ spread , expanding in the strength and breadth . On the analysis of the results of experiment and observation, this paper brings out the model of group dynamics on Internet rumors.