红水河长寿旅游带旅游差异性开发研究

Study on Divergent Tourism Development of the Longevity Tourism Belt of Hongshui River

随着我国旅游业的迅猛发展,旅游目的地之间竞争越来越激烈,旅游资源差异化开发逐渐成为了各旅游目的地获得核心竞争力重要举措。根据红水河长寿旅游带各地的资源差异性,通过差异化理论为切入点,着重分析了红水河长寿旅游带旅游差异性开发的相关战略,希望对红水河流域旅游开发提供参考。

With the rapid development of tourism industry in China,there are increasingly fierce competitions among different tourism destinations.Therefore,the divergent development of tourism resources gradually becomes an important measure for various tourism destinations to obtain the advantageous competitiveness.Based on the divergent tourism resources in different areas of the longevity tourism belt of Hongshui River as well as the divergence theory,this article focuses on analyzing related strategies for the divergent tourism development of the longevity tourism belt of Hongshui River with the aim to provide references for the tourism development along the Hongshui River basin.