百度与谷歌竞争的经济学分析与思考

Baidu and Google's Competitive Environment and Competitive Strategy Analysis

从上世纪90年代至今,是互联网高速发展的时期。目前,中国互联网用户总量为2.98亿人,已成为全球互联网用户最多的国家。随之而来的是对搜索服务需求的增加,截至2008年底,中国搜索引擎用户规模已达到2.03亿人。根据艾瑞咨询(iResearch)发布的报告,2008年中国搜索引擎市场规模已达到50.3亿元。百度与谷歌作为中国搜索引擎行业的领导者,两者之间的竞争将影响这一庞大规模市场的市场结构、市场绩效以及消费者的福利,所以对两者之间竞争的分析思考是具有现实意义的。

From the 1990s to the present period of rapid development of the Internet, at present, China＇s total Internet users, 298 million people, has become the country with the largest global Internet users. Followed by a search service needs to increase the size of the Chinese search engine users has reached 203 million as of the end of 2008. According to the iResearch Consulting （iResearch） released a report, the Chinese search engine market in 2008 has reached 5.03 billion yuan. Baidu and Google as the leader of the Chinese search engine industry, the competition between the two will affect the market structure and market performance of the sheer size of the market and the welfare of consumers, so the competition between the two analytical thinking with reality significance .