企业网络营销信用问题及策略

Enterprise Network Marketing Credit Problems and Strategies

网络营销发展的现阶段,信用体系滞后已成为制约其快速发展的瓶颈,能否解决好该问题将是我国网络营销是否可以良性成长的关键。因此,本文主要分析在电子商务模式下,网络营销中企业信任在我国的现状,提出我国网络营销企业信用营销在企业网络品牌、配送、电子支付、产品真实性以及域名等方面存在的问题,并在分析问题后提出了相应的解决方法,展示出一个较为完全的电子商务企业网络营销模式。

With the globalization of world’s economy, internet marketing has become the most potential area. However, the lag of the credit system has restricted the internet marketing development of our country and whether we can solve this problem properly determines the development of the internet marketing in China. This essay mainly introduces the credit issue in today’s society in the E-commerce mode with the environment that internet is the core of the enterprise internet marketing. And after analysis the essay provides solutions by showing a rather complete E-commerce internet marketing pattern.