驰名商标淡化制度的利益平衡分析

Analysis of interest balance of well-known trademark dilution system

驰名商标反淡化制度在商标法领域发挥着重要的利益平衡作用,它直接调整消费者、竞争者、驰名商标权利人的利益;在这三方利益中,驰名商标权利人的利益是平衡的重心。这一制度平衡利益的目标是在维护驰名商标权利人应有利益的前提下,促进三方利益的最大化,以实现商标法的目的以及其对公平和效益的价值追求。

The well-known trademark counter-dilution system playing an important role of interest balance in the trademark law,it direct adjust the interests of consumers,competitors,well-known trademark rights;in the interests of these parties,the right of the well-known trademark is the focus of balance.This aim is under the premise of mainteining of the interests of right holders,to promot the best interests of three parties in order to achieve the purpose of trademark law and its value pursuit to fairness and efficiency.