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工业品营销研究现状与发展趋势 被引量:4

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摘要 工业品营销的理论研究远远落后于消费品营销研究。文章对国内外工业品营销研究文献进行了深入的梳理,探讨了工业品营销研究的起源与现阶段存在的争论,在此基础上对工业品营销研究的发展提出了未来的研究建议。
出处 《现代商业》 2012年第10期70-71,共2页 Modern Business
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