印刷机制造行业CRM危机与契机并存

随着社会的高速发展,印刷机制造行业面临着越来越多的挑战。过去是一种"以产品为中心"的企业管理思想成为主导。而今,我们不难发现所有的挑战都围绕一个中心,那就是"客户"。在产品过剩、竞争对手林立的今天,印机制造企业必须把客户牢牢的抓在手里,并提高客户的满意度与忠诚度,提升客户的价值和利润,才能在市场竞争中立于不败之地。至此,客户的地位被提高到前所未有的高度,而"以客户为中心"的管理理念也随之应用而生。

with the rapid development of society, the printing machine manufacturing industry is facing more and more challenges. The past is a kind of ＂products as the center ＂ of the enterprise management thought to become dominant. Now, it is not difficult to find all the challenges are around a center, that is ＂ customer＂. In the product superfluous, competitor bristly today, printing machine manufacturing enterprise must put the customer firmly in his hand, and increase customer satisfaction and loyalty, improve customer value and profit, ability is in market competition remain invincible. So far, the customer＇s status was elevated to the height of the hitherto unknown, and＂ customer--centric ＂ management philosophy will also be applied.