消费者对电动汽车购买意愿实证研究——基于政府产业政策理论

Demonstrative research of consumer's willing to buy motor-driven cars——basing on government industry policy

本文从产业政策角度探讨了消费者对电动汽车的购买意愿。论文以深圳市作为实证调查对象,借助spss17.0统计软件工具对问卷数据进行处理分析,探讨政府相关产业政策对消费者购买意愿的影响。希望通过实证数据分析,使政府在电动汽车产业政策的制定上能更加迎合消费者的购买意愿,从而更好地推动我国未来电动汽车的规模化市场发展。

This paper discussed from industrial policy of consumer willingness to buy electric cars.Take Shenzhen city as empirical research object,with the aid of statistical software tools to spss17.0 questionnaire data analysis,paper discusses the government related industrial policies on consumers＇ willingness to buy influence.Hope that through empirical data analysis,the government in the electric car industry on the policy can more cater to consumers＇ willingness to buy,so as to promote our electric car marketing development scale in the future.