多元文化背景下市场营销留学生教学的实践与探索

The Practice and Exploration of Marketing Teaching on Foreign Students under Multicultural Background

市场营销是一门实践性和应用性较强的课程,本文基于笔者在市场营销留学生教学中的实践,总结多元化文化背景影响下该学科留学生教学的特点和存在的困难,从多角度提出提高留学生教学质量的思路。

Marketing is a subject requires large numbers of practices and applications. The present paper based on author＇s real experience from classroom, lists features and difficulties in teaching overseas students the course of Marketing and come up with ideas from many dimensions about how to improve quality of teaching outcomes.