以出版物市场调查与分析为例探析“基于工作过程”理念下高职教学方法改革的实践和思考

Practice and Thinking on Vocational Teaching Methods Reform under the Concept of ＂Based on the Work Process＂ as the Example of Publications Market Research and Analysis

目前我国高等职业教育改革和发展进入了一个新阶段，在“基于工作过程”的课程改革理念下，高职院校积极与企业沟通，共同合作开发课程，根据技术领域和职业岗位的任职要求，参照相关的职业资格标准，改革课程体系和教学内容，同时在教学方法和手段上进行改进，融“做、学、教”于一体。本文以高职出版物市场调查与分析课程为例，对高职院校的教学方法进行了初步的思考和探究。

Currently in China, high vocational education reform and development has entered a new stage, under concept of ＂based on work process＂ courses reform, high vocational college active and enterprise communication, common cooperation development courses, under technology area and professional posts of served requirements, reference related of professional qualification standard, reform courses system and teaching content, while in teaching method and means for improvement at the same time, integrate ＂practice, learning, teaching＂ in one, this article takes the ＂publication market survey and analysis＂ course in higher vocational education for example, conducted a preliminary thought and inquiry on the teaching methods of higher vocational college.