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微诺“新婚”一年

FIRST ANNIVERSARY OF MICROSOFTNOKIA MARRIAGE
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摘要 一次憧憬大于现实的承诺,一段压力大于愉悦的关系,一场利益大于情面的交易,微软和诺基亚小心翼翼地携手走过1年,各怀心事。史蒂芬·埃洛普(Stephen Elop)说得兴起,像变戏法似地又从西服口袋里掏出了一部手机——他刚才已经拿出来过3个,而且还都摆到了他面前的桌子上。"还记得它吧?" Stephen Elop, CEO and President of Nokia Corporation, and Wang Xiaochu, Chairman and CEO of China Telecom, co-announced Lumia 800c, Nokia's first mobile phone using Microsoft's Windows Phone platform on China's market, on March 28. 'This is a very special and remarkable day,' said Elop in an excitement. He hasn't been so happy since January last year when Nokia allied with Microsoft. In the first quarter of 2012, Nokia's operating profit rate of equipment and service businesses dropped 3% comparing to previous quarter, and the situation shows no improvement in the second quarter. W hat's worse, Nokia expects to sell 83 million phones in the first quarter this year, a 27% decrease compared to 113.5 million in the previous quarter. Some insiders even estimate Nokia's world's No.1 mobile phone manufacturer title will soon be taken by Samsung. Lumia, the fruit of Microsoft-Nokia marriage, becomes the only hope of Nokia. Launched in October, 2011, two million Lumia phones have been sold around the world, and the Lumia series are also expected good sale on the US and Chinese markets.
作者 陈琼
出处 《IT经理世界》 2012年第8期26-29,8,共4页
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