基于复杂网络的地方产品网络营销分析

Based on the complex network of local product network marketing analysis

消费者的扩散、渗透及相应的成本投入是衡量网络营销方案成功的重要指标.本文针对地方产品的固有属性,利用复杂网络理论建立消费网络模型,研究了消费者购买行为人际扩散对网络营销决策的影响.

It is an important standard to scale success of network marketing by consumer diffusion, penetration and corresponding cost, In this paper aiming at the inherent attribute of local products, using complex network theory to build consumer network model and study the influence of consumer purchase behavior interpersonal diffusion to network marketing decisiommaking.