对高校图书馆宣传工作的思考

Considerations about University Library's Promotion Activities

在阐述高校图书馆宣传工作重要意义的基础上,分析了高校图书馆的宣传内容(如馆藏资源、检索技巧、多层次服务及服务理念等)、宣传手段和途径(如新生入馆教育、微博、平面海报、立体综合宣传等),并指出高校图书馆宣传工作应注重宣传反馈,改善宣传语言,结合教学需求,加强基础服务。

On the basis of expounding the important significance of university library＇s promotion activities,this paper analyzes the contents of the promotion activities such as the collection resources,retrieval skills,multi-level services,and service concept,etc.,and promotion means and ways such as freshmen＇s library entry education,micro-blog,print poster,and three-dimensional integrated promotion,etc.,and points out that university library should pay attention to the feedbacks to the promotion activities,improve the promotion promotional language,connect with instructional needs,and strengthen the basic services.