对提高“连锁经营管理原理”课程教学质量的实践和总结

Practice and Review of Improving the Teaching Quality of the Course "Chain Management Principle"

"连锁经营管理原理"是一门实践性较强的课程,该课程实用性强、案例多,是连锁经营管理专业的先导课程,在专业教学中具有十分重要的地位。为提升教学质量,改善教学效果,提出了在该课程教学中实行案例教学、启发创新思维、鼓励兼职实习、建立网络教学平台、密切与实习单位交流等建议和措施。

＂Chain Management Theory＂ is a highly practical course.The course has a high practicality and many cases.It is a professional pilot course in teaching,occupying a very important position in major teaching.To improve the teaching quality and efficiency,it is advised to adopt case teaching,inspire innovation thinking,encourage students to take part time jobs and field work,build online teaching platform and enhance the communication with the internship working units.