博物馆展览文字浅析——观众研究视野中的案例分析

A Brief Analysis on Museum Exhibition Labels: Case Studies of Audience Research

观众研究是现代博物馆学的核心内容。西方博物馆学通过对观众行为模式观察研究和数据统计分析,来剖析博物馆观众阅读行为的特点。相关研究成果表明,观众自身的认知体系主导着包括阅读行为在内的博物馆观众行为,并在此基础上形成博物馆体验。文字风格和形式设计影响着观众对博物馆展览文字的阅读行为。而针对具体展览的目标观众调查和展览评估应是进行展览策划和文字撰写的前提,是构建"高效"的博物馆展览文字的关键所在,却也是目前中国博物馆展览策划中的重要缺环。

Audience research is the core of modern museum studies. Western museum scholars study the characteristics of museum audience＇ s reading hehaviour by methods of observation and data statistical analysis. The studies have shown that the audience＇ s self-cognition system leads his or her visiting behaviours including reading, which contributes to his or her museum experience. The words style and label design affect the audience＇s reading hehaviour. Hence, objective audience surveys and preliminary exhibition evaluations are essential before the euration and label making arc carried out, which is a key to make efficient museum labels but also a weak link in museum exhibition eurating currently in China.