海南省度假酒店型民俗旅游创新

度假酒店型民俗旅游是民俗旅游的新领域,可以丰富和完善民俗旅游和度假酒店的理论和实践。本文探索了度假酒店型民俗旅游创新理论,在对海南省度假酒店和民俗旅游进行调查的基础上,对度假酒店型民俗旅游进行SWOT分析,并对三亚市丽思卡尔顿度假酒店进行实证研究,提出了度假酒店型民俗旅游创新的具体对策建议,旨在为海南省相关旅游决策部门及度假酒店提供参考依据。

Resort hotel-based folk tourism is a new field,which can enrich and refine the theory and practice of folk tourism and resort hotel.This paper explored an innovative theory of resort hotel-based folk tourism,and on the basis of investigating folk tourism and resort hotel of Hainan province,and the paper conducted a SWOT analysis on resort hotel-based folk tourism,and also made an empirical study on Sanya Ritz-Carlton Hotel,and proposed specific suggestions for resort hotel-based folk tourism innovation to provide references to relevant tourism sector and resort hotels.