在线报价系统中销售商的风险定价策略

Optimal Risk Threshold Price for the Name-your-own-price Retailers

针对销售商销售库存有限的产品,考虑到产品的市场销售份额,通过建立销售商的最大期望收益数学规划模型,并对该模型进行数值分析,来确定销售商的实际销售量超过目标销售量的概率阈值和不同水平的目标销售量对销售商的最优限制价格和最大期望收益的影响。

Name-your-own-price（NYOP）,a new sales mode,has emerged in recent years and is different from traditional pricing mode.Assumed that the retailers′ inventory is limited and marketing period is limited,the online retailers′ maximum expected revenue model was put forward and numerically analyzed when the probability distribution of customers′ reserve prices were known.The impacts of the probability threshold of actual sales volume above the target value and different levels of target sales on retailers′ optimal threshold prices and retailers′ maximum expected revenue were discussed.