信阳文化旅游营销形象创意研究

Study on the marketing image originality of Xinyang cultural tourism

信阳市文化旅游营销尚处在起步阶段,缺乏完整、系统的文化旅游形象设计,品牌形象创意理念层次较低。在对信阳市文化旅游营销的SWOT分析基础上,提出了信阳文化旅游形象营销的创意体系。

Xinyang cultural tourism marketing is still in the initial stage,lacking a complete system of cultural tourism image design,brand image and creative concept level being relatively low.Based on the SWOT analysis towards Xinyang cultural tourism marketing,this paper has schemed the innovative system of Xinyang cultural tourism image marketing.