基于OLAM的聚类关联挖掘在交叉销售中的研究应用

Research Application in Cross Selling Based on Clustering Association Mining of OLAM

OLAM(On-line Analytical Mining)是当前的热点技术,是融合了联机分析处理(OLAP)和数据挖掘(Data Mining)的一种新的数据挖掘技术。该文主要针对商业中的交叉销售问题,提出一种基于销售多维数据集的聚类关联规则OLAM挖掘模型。利用SQL Server Analysis Services(SSAS)平台的数据挖掘工具,实现了该OLAM聚类关联挖掘模型,利用该模型的挖掘模式获得了对客户交叉销售的推荐方案。

OLAM（On-line Analytical Mining）is a currently hot technology.OLAM is a new mining method which fuses the advantages of OLAP and data mining.According to the cross selling problems,this paper puts forward a OLAM model of clustering association based on a sales cube,and then realizes the mining model by using the data mining tool of SQL Server Analysis Services.The recommendation of cross selling for the customer can obtained by taking advantage of the association pattern which can be got from the OLAM mining model。