将科技元素——“检索”引进广播电视节目——以浙江卫视《爱情连连看》为例

The Introduction of Science and Technology Elements—"Search" to Radio and Television Programs—The Analysis of Zhejiang Satellite TV "fall in love" Positioning and Effect

如今电视相亲节目充斥荧屏,江苏卫视、湖南卫视、东方卫视、浙江卫视等国内收视率居前的卫视八仙过海、各显神通。而在这其中,浙江卫视的《爱情连连看》以其独特的节目定位而分得了一杯羹,一言以蔽之,是将"检索"这一科技元素引入节目制作,并取得了效果。

Now,full screen,TV hit shows,Jiangsu TV,Hunan TV,Dragon TV,Zhejiang TV and other domestic TV rating on the top fight Like the Eight Immortals crossing the sea,each one showing his or her special prowess.And in this one,Zhejiang TV＇s＂Fall in love＂ program won a share for its unique positioning and points,in a word,introduced the ＂search＂ of technology elements to programming and achieved results.