“新标题党”:网络新闻“标题党”现象的文化断想

Cultural Interpretation of Online News Title Party

网络传播时代出现的"标题党"现象,在中国处于比较尴尬的地位。网络新闻"标题党"现象的问题与症结主要表现在三个方面:"愚"乐受众、品格低下、失实与失度。"标题党"现象的产生与社会转型时期导致的竞争环境及人们的认知观念变化和传媒对于高利润的追求等相关联,因此,网络新闻宜正面引导"标题党",建立长效的把关机制,从而实现构建具有"真实性"、"思想性"、"现时性"的网络新闻"新标题党"的目标。

The so-called Title Party is such embarrassing phenomenon that it makes fool of audience with those of low taste, going beyond the trueness and any bottom-line. This is caused by factors generated in the social transition, such as severe competitive environment, audience’s ideological evolution and media’s pursuit for high profit etc. Therefore, a long-term monitoring mechanism shall be established to facilitate such a Title Party to transform into a renewed one, which features trueness, thoughtfulness and immediacy in online news transmission.