摘要
随着网络团购的高速发展,各种团购网站层出不穷,如何采用适宜的评价方法用以规范市场环境就显得尤为重要。本文综合运用文献分析、专家访谈和用户调查的方法建立一套客观科学的团购网站评价指标体系,利用层次分析法对指标赋予权重,再通过对我国主要的团购网站进行实际测评总结出提升网站建设的策略建议。
With the rapid development of network group-buying,various group-buying websites emerge one after another.It is important to apply an appropriate evaluation method to regulate the market environment.On the basis of the reviewing of the evaluation for E-commerce wedsite,experts interview and customers investigation,the paper established an effective evaluation system of group-buying websites,and the measurement of the evaluation index was quantified researched by use of the analytic hierarchy process.Then this paper made a case study on main group-buying websites in China and offered a politic thought for the website construction.
基金
国家自然科学基金项目(71101018)
关键词
团购网站
评价指标
层次分析法
综合评价
group-buying websites
evaluation criteria
Analytic Hierarchy Process
synthetic evaluating
