高科技企业创新问题比较研究——以苹果公司和三星公司为例

Comparison on Innovation of High-tech Corporation——Case Study of Apple Inc.and Samsung Corporation

本文分析了苹果公司和三星公司创新的特点和支撑条件,苹果公司的创新特点主要表现为:消费者导向、基于价值链的集成、开放式创新、少而精的产品策略等;创新支撑条件主要是:鼓励创新的文化、优秀创新人才、创新领导力、严格要求、创意激发。三星公司的创新特点主要表现为:长期的技术积累、注重核心及关键技术创新、完整的产品线、流程创新、速度取胜;创新支撑条件主要是:创新文化和领导力、优秀的研发人才、全球性研发网络、高研发投入。在此基础上,本文从创新能力的获取、创新地位、创新程度、创新战略、产品策略、创新方式、创新利益实现、研发和领导人作用等方面对两个公司在创新方面的异同之处进行了系统比较,并总结了苹果公司和三星公司的创新给予中国企业的启示。

In this article,the writers analyze the characteristics and supporting mechanism of innovation in Apple Inc.and Samsung Corporation.The characteristics of innovation in Apple Inc.are consumer-oriented,based on integration of value chain,open and reduction of product lines for high quality.The supporting mechanism of innovation in Apple Inc,are corporation culture which encourages innovation,excellent innovators,innovation leadership,high standard of job requirement and motivation of innovation.The characteristics of innovation in Samsung Corporation are long-term technical accumulation,emphasis on innovation of critical technology,completeness of product line,process innovation and high speed of innovation.The supporting mechanism of innovation in Samsung Corporation are culture and leadership which encourage innovation,excellent RD employees,global RD net and high RD investment.On the base of the analysis,the sameness and the difference of these two kinds of innovation are compared from the aspects of acquirement of innovation ability,status of innovation,degree of innovation,innovation strategy,product strategy,method of innovation,profit realization of innovation,function of RD and leaders.Then,the writers summarize what Chinese corporations can learn from this.