基于结构模型的乡村旅游地游客满意度研究——以湖北梁子湖旅游区为例

Research on Tourist Satisfaction of Rural Tourism Destination Based on Structural Equation Model——A Case Study from Liangzi Lake Tourist Area in Hubei

在借鉴美国顾客满意度指数(ACSI)模型的基础上,参考国内外相关研究成果,结合乡村旅游地的发展特点,构建了乡村旅游地游客满意度概念模型,并以梁子湖乡村旅游区为例进行了实证研究。运用AMOS软件和SPSS统计软件对模型进行检验,结果表明:测量模型各观测变量对潜变量的影响是显著的;结构模型中各潜变量之间的路径系数与假定基本符合;概念模型的整体拟合性良好。最后在研究分析的基础上得出了相应的结论及建议。

Based on the American customer satisfaction index,existing research achievement of home and abroad,and characteristics of rural tourism destination,this paper builds up conceptual model on tourist satisfaction of rural tourism destination（TSRTD）.The tourism area of Liangzi lake is taken as an example to test the validity and practicability of TSRTD model by using AMOS and SPSS statistic software.The study indicates that observed variables have a significant effect on latent variables;the path coefficients between the latent variables are basically consistent with the assumption;the whole TSRTD model has a goodness of fit.The corresponding conclusions are drawn by analyzing the case study.