后金融危机时代上海居民出境旅游消费意愿的实证研究

A Study on Shanghai Residents' Outbound Tourism Consumption:In the Context of Financial Crisis

近年来,作为中国成长最快的出境旅游市场之一,上海居民的出境旅游需求逐年增长。然而,席卷全球的金融危机给世界经济带来严重负面影响。通过聚焦金融危机背景下的消费需求和影响因素,运用因子分析等方法,研究了上海居民出境旅游决策的影响因素以及后金融危机时代的出境旅游消费行为特征,试图为"十二五"期间加快发展出境旅游提供对策依据。

As one of the fastest growing markets in China＇s outbound tourism,Shanghai has witnessed a steady increase in outbound travel demand in recent years.However,the worldwide spread financial crisis negatively affected the global economy.Focusing on the consumption demand and impact factors in the context of financial crisis,this paper seeks to give some clues to the understanding of influential factors in determining Shanghai tourist outbound travel and,more specifically,their consumption behavior under the impact of financial crisis,in the hope that,the research results will be valuable in improving China＇s outbound tourism in the ＂12th Five Years＂.