整合销售包装设计研究

On Integration of Food Sales Packaging Design

在全球重视可持续发展形势下,食品包装设计呈现全方位整合的趋势。整合包装设计以符合人与社会、环境的和谐发展已成为现代包装发展的必然。通过论述现代食品包装发展的新趋势和当前销售包装设计面临着的挑战,提出科学运用"系统性意识"设计观,把握设计的"方向感"和"策略",有效实施销售包装整合设计的新理念。

In the situation of laying great importance to the sustainable development around the world, the food packaging design trends to be integrated holistieally,it is the developmental result of modem packaging. This paper, having analyzed the new trend modemfood packaging and the challenge in current food sales packaging design, proposes some means to carry out effectively the new notion of integrated food sales packaging design, such as applying scientifically the design concept of systematic consciousness, mastering the orientaion and strategies of designing.