《孙子兵法》对高校体育场馆对外营运管理的启示——“孙子的LIFE模型”分析

The Art of War to The College Sports Venues Marketize Management of The Enlightenment——Based on “Sun Tzu's LIFE Model” Analysis

在系统剖析《孙子兵法》思想内涵和系统阐述"孙子的LIFE模型"的基础上,结合目前高校体育场馆管理现状,对高校体育场馆对外营运管理如何借鉴与具体应用"孙子的LIFE模型"进行了系统研究。旨在充分发挥新时期高校体育场馆的多重功能,创造更大的社会价值及产生一定的经济效益,同时丰富《孙子兵法》思想的应用领域。

In this paper,based on system analysis,The Art of War on the ideological content and systems,＂Sun Tzu＇s LIFE model＂,combined with the present situation of college sports venues marketize management,college sports venues marketize management on how to spot from tactical command and specific application of ＂Sun Tzu＇s LIFE model＂ has done a systematic research.Through research,In order to give full play to universities in the new period of the venue,multiple functions,create more social value and economic wealth,and enrich thought of The Art of War application fields at the same time.