个人网店网络营销存在的问题及发展对策

rilE PROBLEMS AND COUNTERMEASURES IN NETWORK MARKETING OF PERSONAL NETWORK STORE

伴随电子商务飞速发展，个人网店越来越多，但成功开展网络营销的却很少。本文在对个人网店界定的基础上，分析了个人网店网络营销存在的问题，提出了个人网店网络营销发展对策。

With the rapid development of E--commerce, more and more personal network stores were established, but less of them successfully carried out Network Marketing. On the basis of defining personal network store, this paper analyzed the existed problems of Network Marketing of personal network store, and put forward the development countermeasures.