我国自主品牌汽车企业跨国经营SWOT分析

SWOT analysis of Chinese independent-branded auto enterprises

在后金融危机时代,对我国自主品牌汽车企业跨国经营进行态势分析具有重要意义。这种优势主要有汽车产销均快速增长,具有价格和效率优势,品牌日渐深入人心,日显后发优势和率先开拓跨国经营之路;劣势主要有自主创新环境有待改善,产品普遍是低端车,缺乏经验;机会主要有政府和企业均高度重视,海外市场存在商机,已签署一些贸易协定;威胁主要有海外市场需求减少,目标市场难以选择,存在不确定因素。三点结论是,增长性战略是现实选择,跨国经营是企业可持续发展的内在要求,需要更多的政策支持。

In the post - financial crisis era, it is of significance for Chinese independent - branded auto enterpri- ses to conduct SWOT analysis. Its strengths include rapid growth in auto production and sales and advantages in price and efficiency. Running the business on an international scale can help build reputation and brand con- sciousness in people＇ s mind and pioneer transnational business. The disadvantages mainly are： the innovative environment still needs improvement; the productions are low - end cars with the lack of experience in enterpri- ses. There are also opportunities： both government and enterprises attach much attention to this and there are po- tential overseas markets which have already signed some trade agreements. Nevertheless, threats of dwindling de- mand in overseas markets and difficulties in selecting the target market exist as well. The paper concludes that growth strategy is an essential choice; transnational business is the inherent requirement of sustainable develop- ment of enterprises; transnational business needs more policy support.