摘要
在充分鼓励代工企业自主创新、自创品牌的同时,对某些继续从事国际代工的企业给予必要的正视,对其相关经验和理念加以认真的解读也很重要。文章对SZZ公司在国际代工中通过担当"二传手"而实现其价值创造细分定位的状况进行了考察,并得到了某些有益的启示。
While our country encourages OEM enterprises to undergo product and brand innovation,it is still very important to envisage some enterprises＇ OEM business and to better understand their relevant experience and business ideas.This article examines and analyzes SZZ Corporation＇s business case in which this enterprise has achieved its classified orientation to value creation by playing the role of a ＂ setter＂ in its international OEM business,and draw some beneficial conclusions.
出处
《当代经济管理》
2012年第3期15-18,共4页
Contemporary Economic Management
基金
教育部人文社会科学研究规划基金项目<中国企业的国际代工及其持续成长的能力基础与策略空间研究>(10YJA630166)
上海市教委社科创新重点项目<海峡两岸全球价值链低嵌企业系列典型个案研究>(09ZS109)
关键词
代工企业
价值创造
细分定位
OEM enterprise
value creation
classified orientation
