皖江城市带城镇居民体育消费影响因子分析

The Analysis of the Influencing Factor of Sports Consumes of Residents in Wanjiang City Zone

采用问卷调查等研究方法,对皖江城市带城镇居民体育消费意识和行为进行研究,结果表明:皖江城市带城镇居民体育消费意识较强,但体育消费行为明显滞后,其主要影响因子是"体育消费设备"、"体育消费态度"、"体育经费"、"个人时间"和"体育服务经营"等,对不同人群的影响上各因子存在不同程度的显著性差异.在此基础上,提出对策如下:加强对体育消费者的引导,不断完善城镇体育场馆设施,注重改善体育消费环境,合理进行市场规划等.

Adopting the research method of questionnaire, the consuming consciousness and behavior of sports in Wanjiang City Zone has been studying. Result is indicated： town dwell sports consumption consciousness of Wanjiang City Zone is stronger, but sports consumption behavior is obvious lag, the main impact factor is ＂ sports consumer devices,＂ ＂ sports consumer attitude＂, ＂ sports funding＂, ＂ personal time＂ and ＂ sports service busi- ness＂, etc. , for different groups of influence on each factor varying degrees of significant differences. Based on this, it puts forward countermeasures as follows ： to strengthen sports consumer guide, and constantly to improve the urban sports facilities, to pay attention to improve sports consumption environment, and reasonably to make a mar- ket planning etc.