摘要
当今社会在产品层出不穷的浪潮之下,品牌文化的形成和发展对企业的成长与核心竞争力的培育,产生着越来越重要的影响作用。但是企业在塑造品牌文化往往会面临一些问题与困难,如何应对这些问题,是企业成长过程中不容忽视的重要环节。因此企业在发展过程中,需要从多个角度对问题进行分析,同时注重与消费者的情感链接,这样才能更好地促进品牌与企业的长期稳定发展。
In today＇s society,the formation and development of the brand culture has played more and more important role in nurturing the growth and core competitiveness of enterprises.In the process of shaping the brand culture,enterprises are often confronted with some problems and difficulties,so it is an important part for business to explore how to deal with these issues which can not be ignored.It is also necessary for enterprises to analyze the problems from various angles and focus on the emotional link with consumers,so as to promote long-term and stable development of the brand and the whole business.
出处
《经济研究导刊》
2012年第12期192-193,共2页
Economic Research Guide
关键词
消费者
品牌文化
核心竞争力
企业
consumers
brand culture
core competitiveness
business
