摘要
针对尖草坪区旅游业发展的现状和条件,运用SWOT分析法,从交通、资源和政策方面分析其优势;从知名度、经营管理、基础设施等方面分析其劣势;从区域联动、产业结构调整等方面分析其机遇;从竞争态势分析其威胁,为尖草坪区旅游业的长远规划提供依据。
According to the tourism present situation and condition of Jiancaoping District,with the SWOT analytical method this article analyses its strength from the traffic,resource and policy sides;its weakness from the popularity,management and infrastructure sides;its opportunity from the region combine,industry structure adjust sides;its threaten from the competition situation side.In the end,this article provides the basis for the longterm planning of the Jiancaoping District tourism.
出处
《湖北广播电视大学学报》
2012年第5期88-89,共2页
Journal of Hubei Radio & Television University
关键词
尖草坪区
旅游资源
SWOT分析
Jiancaoping District
tourism resources
the SWOT analytical method