摘要
符号消费因其扬弃了单纯的"使用价值消费"狭隘性,从而直接促发了消费主义观念的出现和发展。大众传媒尤其是电子媒介的具象性符码所带来的影像表现力由于能为商品附加更多的象征意义,使得媒介必然与消费主义不谋而合,共同带动大众文化的新发展,社会的整个大众文化形态也由此出现了商业逻辑主导下的两面性。
Symbol consumption,abandoning the limitations of use-value consumption,inspires the emergence and development of consumerism.The concreteness of mass media,especially of electronic media,which can increase the symbolic significance of the merchandise by its expressiveness of image,makes the media coincide with consumerism.The coincidence between media and consumerism promotes the development of popular culture and thus the popular culture also shows the dual cultural characters dominated by business logic.
出处
《北京邮电大学学报（社会科学版）》
2012年第2期1-7,共7页
Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)
关键词
符号消费
消费主义
媒介文化
symbol consumption
consumerism
media culture
