企业技术创新提升品牌竞争力的机制与路径——以“海康威视”为例

Enterprise Technology Innovation to Promote the Competitiveness of Brand's Mechanism and Path Research——To "Hikvision" as an example

从以企业为主体技术创新机制和以政府为主体的保障调控机制两方面,对企业技术创新如何提升品牌竞争力的机制与路径进行分析研究,以中国安防行业龙头——海康威视为例,来更好的、更直观呈现企业技术创新是如何提升品牌竞争力的,为企业如何通过技术创新提升品牌竞争力提供对策、建议。

In this paper, from a business-oriented technical innovation mechanism and the protection of the government as the main regulatory mechanism,both for technological innovation to enhance the brand competitive mechanism and path analysis To China＇s security industry leader-Hikvision as patients,intuitive presentation of technological innovation on how to enhance the competitiveness of the brand better provide countermeasures and suggestions for the enterprises to enhance the brand through technological innovation and competitiveness.