新产品组合管理研究

The Study of Portfolio Management for New Products

本文通过分析新产品开发对企业发展所具有的重要作用，指出了企业进行新产品组合管理的必要性。在此基础之上，着重探讨了新产品组合管理的内函、特征，提出了新产品组合管理的目标，给出了战略导向的新产品开发项目组合管理工具，以强调战略在企业新产品开发项目管理中的重要地位，使企业在当期经济绩效与企业核心能力培育之间寻求一个有效的均衡点，通过项目组合管理赢得持续的竞争优势。最后，对当前新产品组合管理中有待进一步研究的关键问题作了总结。

New products development is vital to the success and futureprosperity of the modern corporation. This paper points out the necessity of portfolio management for new produets. It explores the intention and characteristic of portfolio management, presents four goals in portfolio management. it provides corporation with portfolio management tools for new products development based strategy, emphasizes on the role of strategy in the new products development project management. So as to achieve a balance of projects in terms of short-term economic performance and the cultivation of the enterprise's core cornpetence, and obtain sustainable competitive advantage by portfolio management for companies. Finally, the authors summarize the critical problems that need to research further in the portfolio management for new products.