摘要
网络健康传播中,由于健康信息以网络媒介为载体,和传统媒介的健康传播相比,网络健康传播表现出了多元互动性、渠道容量丰富性、实时性、隐匿性等传统媒介所无法比拟的优势。其中互动性成为新一代网络健康传播的主要特点。但是由于我国网络健康传播的起步较晚,其中的互动性也存在诸多的问题。文章归纳了网络健康传播互动性的主要问题,并提出了相应对策,以期建立更加完善的网络健康互动传播。
With information network as the carrier,the network health communication shows superiority of the features compared to the traditional medium such as multi-interaction,rich capacity,real time and anonymous.Due to our country government network health communication start late,there are many problems in the interaction,which is the main characteristic of new generation of Internet.The article summarized the problems in the health communication online,then put forward some countermeasures to make a perfect interaction of the health communication.
出处
《南京医科大学学报（社会科学版）》
2012年第2期87-91,共5页
Journal of Nanjing Medical University（Social Sciences）
关键词
网络健康传播
特征
互动性
问题
对策
network health communication
features
interactive
problem
countermeasure
