摘要
运用文献资料法、"特尔菲"专家问卷调查法、数理统计法等方法,对体育系统职能部门、现场观看体育比赛消费者以及体育界专家学者进行了问卷调查,深入分析河南省体育竞赛表演市场现状,找出目前体育竞赛表演市场存在的问题,结合河南省各地市的实际情况,提出发展河南省体育竞赛表演市场的基本思路与对策(适合开展的体育赛事、有效的营销方法以及未来的发展战略),以促进河南省体育竞赛表演市场快速良性发展。
This paper use of literature, ＂Delphi＂ experts questionnaires, statistics and other methods, on sports system functions sector, and site watch sports competition consumer and sports expert scholars for has questionnaire investigation, in-depth analysis Henan province sports competition performances market status, find currently Henan province sports competition performances market exists of problem, combined with the actual situation around the city of Henan Province, made development Henan province sports competition performances market of basic thought and countermeasures （for carried out of sports events, and effective of marketing method and future of development strategy）, to promote Henan province sports competition performances market fast development.
出处
《体育科技》
2012年第1期11-16,共6页
Sport Science and Technology
基金
2010年河南省体育局体育科学研究项目
项目编号:201013
关键词
河南省
体育竞赛表演市场
开发策略
Henan Province
sports competition performance market： development strategy
