大学生舆情传播特点及其干预策略

Spreading Features of College Students' Public Sentiment and Intervention Strategies

大学生舆情是指在一定时间内,大学生对校内外一些具体事项的思想认知、情绪反应、价值判断和意见倾向等的综合表现。大学生舆情主客体的特殊性和中介性社会事项的复杂性,使其呈现舆情源多样化、传播路径网络化、传播时间迅速化等特点,高校应该科学分析舆情传播规律,强化舆情干预引导策略,培养大学生正确的舆情观,完善舆情处理机制,妥善处理突发热点事项,构建和谐舆情空间,有针对性地做好大学生的舆情工作。

College students＇ public sentiment is a general reflection of their cognition, emotion, judgment, tendency about a number of specific issues in or outside college within a certain time. Because of the special, intermediate, and complex features of its subject and object, students＇ public sentiment has various sources and may spread on line at a high speed. Therefore, colleges and universities should analyze the spreading rules and enhance the intervention strategies： developing students＇ correct outlook, improving the management mechanism, properly handling sudden hot issues, and constructing a harmonious environment. All these measures will be targeted on students＇ public sentiment.