浅析西安旅游纪念品的深度创新与系统发展策略

Analysis of Profound Innovation and Systematic Development Tactics of Tourist Souvenirs in Xi′an

深刻解读西安旅游纪念品市场的现状,分析西安旅游纪念品创新发展之路,依据现实,对其进行合理、科学、有效的系统开发,从而整合发展策略,改善西安旅游纪念品市场的发展趋势,使其呈现出新的面貌.

This paper aims to present the current situation of tourist souvenirs market in Xir an, analyze the way of innovation and development for tourist souvenirs in Xitan, and state the reasonable, scientific and effective system-developing in accordance with the reality. It also expounds on integrating the development strategies and how to improve the development trend of tourist souvenirs market in Xi＇an so as to present the new conditions.