后重建时代汶川大地震极重灾区旅游发展策略探析

Study of Sichuan Provincial Developmental Reconstruction Strategies after Wenchuan Earthquake

2008年汶川大地震给四川省旅游业发展在短期内造成了极大困难,但也给当地遗留了大量的地震遗存,拥有重要的科学考查、科普教育和纪念价值。后重建时代极重灾区面临的旅游发展问题大同小异,虽然开发了许多新项目,但问题并没有从根本上解决。从当地自然环境禀赋各异、少数民族文化开发程度低、旅游商品外来化严重、旅游安全等方面分析了面临的各种问题,提出了具有针对性的对策和建议。

After Wenchuan Earthquake, development of tourism caused great difficulties in Wenchuan earthquake in the short term, but also left a large number of local earthquake remains, with important scientific test, science education and commemoration. With the heavy earthquake hit into the reconstruction era, they actively engaged in local tourism development and developed various forms of tourism projects. Before and after the heavy earthquake, local tourism development issues facing the ground while small differences. Many new projects were developed, but the problems weren＇t fundamentally resolved. This paper attempted to analyze the various problems facing the problems from the local natural environment, endowments, eth- nic culture, outside travel goods, tourism security and other aspects of tourism. Countermeasures were promoted for local healthy development of the tourism.