“媒介素养”缺失的微观经济学视角初探

Tentative Study on the Lack of "Media Literacy" from the Perspective of Microeconomics

"媒介素养"是一种获取、分析、评价和传播各种形式的信息的能力。从微观经济学的视角分析两个方面问题:媒介产品特殊的供给、需求背景;媒介产品特殊的消费特点。以此从微观经济学角度论证受众"媒介素养"缺失这一现象的客观存在。

＂Media literacy＂ refers to a kind of ability to acquire,analyze,evaluate and disseminate various forms of information.This paper attempts to analyze two problems from the perspective of microeconomics： the background of special supply and demand of media products,the special consumption features of media products.On this account the paper proves the objective existence of lack of ＂media literacy＂ from the perspective of microeconomics