职专市场营销教学策略探讨

On the Teaching Strategies of the Marketing Lesson in the Secondary Vocational Schools

职专市场营销教学策略要以"提高素质"为着眼点,以"促进就业"为着力点。市场营销专业教学策略要"理论简明扼要,重在竞争技能,渗透周边学科,兼顾锦上添花"。

The Teaching Strategies of the marketing lessons in the secondary vocational schools must focus on improving the qualities and promoting employment, and at the same time providing with the short and clear theories, focusing on competitive skills, penetrating into the related disciplines, and taking into account the Icing on the Cake.