谷歌开放性电子书商业模式及其创新性分析

An Analysis on Google's Open E-Book Business Model and Its Innovativeness

开放性是谷歌电子书商业模式的基本特征。谷歌的开放模式不同于亚马逊的垂直整合封闭模式,它为消费者提供了很大的自由选择空间,能有效吸纳电子书产业链上各个环节入市,并开发出多元的盈利渠道。这种模式具有极大的创新性,为电子书产业的发展提供了另一种可能。

Openness is a fundamental feature of Google＇s e-book business model.Different from Amazon＇s vertically closed integrative model,Google＇s model provides the consumers with much more space for choice at their own will,and is therefore able to absorb all sections in the industry chain to join the stock market and to exploit diversified profit-earning channels.With its enormous innovativeness,this kind of model supplies another possibility for the further development of e-book industry.