论中国企业的绿色营销

On the “Green Marketing of Chinese Enterprises”

企业绿色营销指的是生产单位通过加强环保、设计和生产无污染、无公害产品 ,从而获取真正意义上的低消耗、高产出经济效益的一种经营方式 ,它是制约企业以破坏环境为代价而取得经济增长之生产方式 ,为经济的可持续发展创造条件的可取经营手段。本文从企业绿色营销的意义、政府有关法律法规和措施的制定。

Green” marketing of enterprises refers to a kind of management, in which the production units turn out the contamination free and no environmental pollution products by enhancing their environmental protection systems and designing procedure so as to achieve in a true sense their economic value of low consumption and high production. This management can restrict enterprises to realize their economic increase at the cost of making damage to the environment and lay a foundation for their continuing economic development. This article makes an exposition on the “green” marketing of Chinese enterprises from the aspect of the significance of the “green” Marketing of the enterprises, the making of the corresponding laws, rules and measures of the government, the cooperation with the other countries and how to carry out this tactics of “green” marketing.