摘要
从经济的视角分析了影响高职图书馆服务效益的因素,包括文献资源质量建设、人力资源利用、营销策略及个性化信息服务,并提出了提高高职图书馆服务效益的策略。
From the economic perspective, this paper analyzes the factors affecting the service benefits of the library of higher vocational college including the quality construction of literature resources, utilization of human resources, marketing strategies and personalized information services, and puts forward some strategies for improving the service benefits of the library of higher vocational college.
出处
《科技情报开发与经济》
2012年第8期42-43,64,共3页
Sci-Tech Information Development & Economy
关键词
经营原理
营销策略
服务效益
服务质量
高职图书馆
operation principles
marketing strategies
service benefits
service quality
library of higher vocational college
