摘要
作为服装行业的准奢侈品,羊绒在整体服装行业中占着举足轻重的一席位置。2011年的暖冬,使得羊绒行业激起了一场硝烟弥漫的销售之战。作为羊绒强势品牌阵营中最年轻的品牌及多彩变革的领头羊——米皇羊绒,2011年业绩持续飘红,成为"时尚羊绒"的先锋及当仁不让的冠军品牌之一。但在米皇品牌高调挺进的背后,米皇董事长吴金海持续其低调的风格,表示"米皇还很年轻,只是勇于在探索的道路上不断努力及不断创新"。
As a quasi-luxury apparel industry,cashmere has taken the very rewarding seat in the overall apparel industry.Because of the warm winter of 2011, the cashmere industry has stirred up a smoke of sales war.As the leader of the youngest brand in cashmere strong brands camps,Mihuang gained the continued good performance in the year of 2011.It has become the champion brand of fashion cashmere.Behind the significant performance of Mihuang, Chairman Wu Jinhai continued his low-key style,he said,'Mihuang is still young,it only owns the courage to continuous efforts on the road to discovery and innovation.'
出处
《中国制衣》
2012年第5期70-71,63,共2页
