地质文化建设“三论”

Discussion on Geological Culture Construction

地质文化是地质事业发展的血脉和灵魂。地质文化建设的出发点是发展文化,实现由"劳动契约"向"心理契约"方向的转变;立足点是创新文化,实现由经验管理向文化管理方向的转变;着力点是品牌文化,实现由小公司做产品向大公司做品牌方向的转变。

Geological culture is the blood and soul for geological enterprise development.This paper discusses the construction of geological culture from the following aspects: the starting point of geological culture construction is multiculturalism of development,realizing the change from 'labor contract' to 'the psychological contract';the foothold is innovation multiculturalism,realizing the change from experience administration to cultural administration;the focus is brand multiculturalism,realizing the change from making products by small company to making brand by large company.