摘要
在新媒介不断开发,充满个性的节目元素,才是观众认知节目品牌的标识,也是维持节目品牌形象的基础。本文就此阐述了电视节目品牌化经营的必要性,并针对品牌化节目创建的一些问题和误区,提出了相应的解决策略。
Along with the constant development of new media,the distinctive program elements is the key that the audience know about program brand,and is also the foundation of maintaining brand image of programs.This paper expounds on the necessity of the brand management of TV show,and aiming at the problems and misunderstanding of brand program construction,puts forward the corresponding solutions.
出处
《价值工程》
2012年第14期93-94,共2页
Value Engineering
关键词
电视节目
品牌经营
策略
television shows
brand management
strategy
